Posted by: nichemarketplace | January 9, 2009

Diamond shopping for Valentine’s Day in the midst of a Recession … 



I have just returned from a glorious Caribbean cruise narrowly avoiding a major snow storm and record-breaking cold snap in my hometown of Seattle. It was a blissful week of sunshine, balmy temperatures, and pampering. I read the all four books of Stephanie Meyers’ Twilight Saga in a week — awesome! The high point of the trip was a visit to Effy Jewelers in St. Maarten where my Sweetie bought me a Diversa diamond pendant and earrings set as a holiday present. The earrings set is so amazing because the stud earrings change to drop earrings in the wink of an eye (and the pendant morphs into a drop pendant the same way)! Two different looks — one for daytime and another for evening — from the same set … How cool is that!

Upon our return what do you think I found in my E-mail? A fabulous guide on How to Make a Diamond Look Larger than Its True Carat Weight from Carly Wickell, Jewelry & Accessories Expert from Acting according to type, I greedily devoured the article and congratulated myself on all the things I did right when choosing my newest baubles. While far from perfect, I scored pretty well on Wickell’s five point tip sheet.

Although the average employee is still trying to get caught up from the New Year’s holiday, believe it or not it will be Valentine’s Day before you know it. Given the national belt-tightening inspired by our unpredictable economy, I thought it might be helpful to summarize Carly Wickell’s insights for all of you hopeful romantics that are planning to surprise your significant other with something sparkly (even when purchasing luxury items, getting the most bang for one’s buck makes good sense).

Here are just a few ideas to consider when making your Valentine’s Day diamond purchase:

  • Marquise, oval, and pear-shaped diamonds often look larger than round diamonds of equal carat weight.
  • A Pavé setting — a continuous surface of diamonds that is made up of many smaller stones set very close together — can make a piece of jewelry appear to have more and larger diamonds than it actually does (because it is difficult for the eye to distinguish the individual stones).
  • An Illusion setting — a diamond which is mounted on a highly reflective plate before being set into the band — can also make a stone look larger and more brilliant.
  • A setting with side stones won’t necessarily make the center stone look larger, but it will give the piece more overall impact (this is especially true for engagement rings).
  • A Bezel setting — a metal rim that encases the stone and attaches to the band — enhances the shape of the diamond and makes it blend into the band thereby making it appear larger.

This is just a sliver of the excellent advice that Carly Wickell offers re: diamond buying. I encourage you to read the complete unabridged text, as well as her related articles on diamond cuts and how to judge diamond color and clarity. Although her conclusions are focused specifically on diamonds, I imagine the principles she outlines apply to other gemstones as well.

Despite all the recession naysayers and the doom and gloom economic prognosticators, I wish you happy hunting. Remember, love knows no bounds … even during inflationary spirals and recessionary dips!



  1. Thanks for the information…I bookmarked your site, and I appreciate your time and effort to make your blog a success!

  2. Wow, your sweetie must love you a lot to take you on a cruise and buy you diamonds!

  3. Great article! You’re right that despite it all, we can still find affordable diamond jewelry gifts that will delight our loved ones. There are a lot of recession-friendly items if you know where to look. Continue the search with my site and Carly’s fab articles too!

  4. […] Image Via Niche Marketplace […]

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