Posted by: nichemarketplace | April 30, 2008

Retail Therapy — A trend that is here to stay!


Retail Therapy is about getting away from the frantic pace of life in the roaring 2000s and maximizing your precious ”me” time. A stolen fraction of time — both sweet and rare — to pamper yourself and savor the moment.

To phrase it more poetically, in the words of Ralph Waldo Emerson …

Though we travel the world over to find the beautiful,
We must carry it with us or we find it not.

But Retail Therapy is much more than merely a source of pleasure or a brief escape from reality, it is inexorably tied to our desire to connect with others. According to Paco Underhill, a retail consultant with Manhattan-based Envirosell and author of the book, Why We Buy: The Science of Shopping: “The reason why we shop stems from a basic social need; part of the process is not just acquiring goods … People are social, and they need to be around other people. Going to the marketplace has been a drive since we were hunters and gatherers.”

Internet shopping, on the other hand, tends to be a somewhat solitary experience. However whatever web shopping may lack in social bonding, it makes up for in its immediacy and the ability to provide instant gratification 24 hours a day / 7 days a week. Online shopping devotees can shop in the cracks of time whether it’s an on-the-job lunch break, while the kids are taking their naps, or the wee hours of the morning.

The Raison d’etre of this Blog is to create an virtual marketplace where people can share the social aspects of shopping. While I may be the resident Retail Therapist for this Weblog, it is my fervent hope that you will share your therapeutic shopping experiences by adding your comments to my posts.

Please share our adventures in retail therapy with your fellow power shoppers … After all, the only thing more satisfying than getting a great bargain is bragging about it to your friends!



  1. Rina, I love what you have done here, great information, You Rock! I have done my own retail therapy on eBay and online. I still enjoy going to the Brick and Mortar stores to look, but can get lost in hyperspace in a shopping nirvana! LOL! eBay Sellers LOVE janieruth! I think I did at least 80% of my Christmas Shopping online. Your eBay store has many wonderful things, such a great Niche and Marketplace!


  2. Don’t we all love a little “Retail Therapy”! Great blog Rina – way to go!

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